Full Bottle: Inventors of Local Healthy ICONIC Energy Drink Talk BioTech Start-ups in NOLA

October 31, 2013 – New Orleans Defender

“I personally like to wash down shrimp po-boys with a 20 oz. soft drink, but Billy Bosch of BeWell Nutrition has another alternative for New Orleanians: ICONIC, a healthy protein drink that acts as an on-the-go beverage meal.  The drink is unique to an evolving health drink market, but it’s also another example of the potential for start-up businesses in New Orleans to hit it big in ways they can’t in other cities.” – Sam Nelson