Be Well Nutrition, developer of the ICONIC PROTEIN drink line, has just closed a $1 million fundraising round. The company recently revamped the branding and packaging of the drink line, and this new funding will be used to expand ICONIC PROTEIN’s presence in retail, enhance marketing, and fund additional inventory. Over the past year, the company has ramped up distribution of the grass-fed protein drink nationwide, which is now sold at stores including Sprouts, H-E-B, Kroger, Wegmans, GNC, and numerous other chains.


June 22, 2016 —