Effective content marketing reaches its targets, engages them on a human level, and provides real value. Achieving all three goals requires decisions about content topics and marketing channels, as well as capacity building in writing and design. This Lunch & Learn offers a step-by-step overview of lean research methods and content development for companies operating in a highly technical niche.

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Meet the speaker:

In 2016, Molly launched Model Content, a content marketing agency focused on health care and technology. Molly helps companies better understand their market, communicate their competitive advantage, and find and convert customers and investors.